We’re Glassware Pioneers devising Apps for Google Glass™, the radical new wearable device that is revolutionising the mobile market with incredible potential. We specialise in Glassware for brands, with a proven track record and skillset in streaming, medical, augmented reality, and geolocation apps.
We’ve developed assorted Glassware for blue chips such as Banco Sabadell and the newspaper El Mundo. Thanks to our streaming expertise for Google Glass, doctors and surgeons worldwide have broadcast operations and Master Classes through Google Glass.
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Droiders launches a world first with the application to view Television on Google Glass developed for the RTVE group. (Radio Televisión Española)
As from now you can view television on this new device and everyone who is fortunate enough to have the smartglasses from Google can be witness to the coronation of Felipe VI with TVE and the application rtve for Glass.
The application offers four channels belonging to the group: La 1, La 2, TDP (sports) and the Canal 24 horas and all channels will live broadcast this historic event of such importance for our country.
This pioneering initiative with RTVE hails the start of a new way of communicating and consuming media. Wearable technology is the next wave in the adoption of everyday technology that surrounds us and thanks to that we can now enjoy the classic medium through the most innovative device.
RTVE has become the first multi device media broadcaster. Now it’s a reality to be able to view television through any device and reach any audience in any place.
Pilots from a Spanish pilot school used the device with a training app in the cockpit to demonstrate the benefits of the device.
Last week, I had the pleasure of joining Max Minzer, a digital marketing and local search consultant and guests; Tim Moore, a Wearable Technologist at VentureGlass, and John Nosta, a Forbes contributor and leading digital health writer on a Hangout.
The topic was wearbles and brand marketing as you can atest below and certainly Google Glass featured most prominently.
Before the video however, allow me to highlight a few charts that serve as food for thought for marketers.
The following chart from Forrester Research (reproduced with permission from Ben Grossman) shows what consumers are expecting from a device like Glass - which pretty much matches the off the shelf functionality it currently offers.
This chart using data from Google Trends for USA (blue), Spain (red) and UK (yellow), displays how in the last week alone, search query volumes for Google Glass in Spain, for the first time since last year when Glass was released, eclipsed even that of USA.
Crown prince Philip of Spain wore Glass last week opening Fitur as did other high profile ministers at the tourist trade fair and each time Google Glass makes an event or brand appearance, it is clear the device has immense pulling power.
There is an undeniable interest for Google Glass.
What will that mean for marketers and brand marketing?
Will Glassware (that is apps made for Google Glass) become part of the marketers branding arsenal?
Will consumers expect certain brands to offer Glassware as par for the course, just like today they expect Apps for mobiles?
Will utility and context rule the day and foster brand loyalty if brands oblige without resorting to an interruptive promotional mentality?
Droiders, an official Google Glass applications development start-up, today launched MedicAR, a new application which combines augmented reality and Google Glass™ to improve the simulation and teaching of certain procedures in surgery and patient care.
The MedicAR application also represents a potential new aid to improve safety issues in surgical interventions, especially for common procedures among junior surgeons and even for uncommon ones among experts.
During a recent demonstration, Dr. Homero Rivas, assistant professor of surgery (digestive surgery) and director of innovative surgery at Stanford University, connected the wearable device from Google to Droiders’ MedicAR application, and using an anatomical human model, performed an open reduction and internal fixation of a left complex clavicular fracture.