We are located in Murcia’s financial district, it’s 8:30 a.m. and Droiders opens its doors. When the lift doors open, the first things we perceive are a delicious smell of coffee and laughter. So, as we enter a wide open-plan office, we gape at the biggest Google Glass in history hanging from the ceiling. This is how work starts at Droiders every morning, having breakfast while gazing at a spectacular view from the tower, where Droiders headquarters are.
After a quick coffee together, the Development team crosses a hallway into the heart of the company. This is where engineers, designers and developers work on Augmented Reality software and hardware, such as Epson Moverio; Virtual Reality and cutting edge wearables.
Around 9:30 a.m., after spending some time in front of a computer screen, the Marketing team enters the Meeting Room; they report on daily subjects and objectives as well as feedback on yesterday’s work. An overhead projector turns on and, from a pair of Google Glass in which there is a Streye Checkr tasks list, starts showing slides; in order to achieve this, we use Streye Live Pro, a smartglass software we have designed, developed and patented ourselves. Then, today’s subject turns out to be about the strategy and campaign of our new product. After the meeting, the team returns to its section, moving forward with new ideas for the project.
It’s 11:00 a.m., time for a quick brunch. You see people walking back and forth from all directions. Some take over the kitchen to get toasties ready, while others take advantage of having a pair of Oculus Rift goggles to leave this world for a brief time. They become immersed into a virtual world. Then, there is a Formula 1 Race challenge, to find out who’s fastest…and who will have to bring food for the rest!
A visitor comes into the office; senior managers and clients head for the Meeting Room. All the rest return to their posts so to keep working on new concepts, on developments that shall bring the future a bit closer. The streets are about to be invaded by devices way beyond smartphones. Wearables are clothing that store, broadcast and receive information. Hyper-connectivity is here to stay.
Lunch is here! There is an avalanche and people cue for two microwave ovens; the open-plan office is empty. Now food tables are the place to be. Comments and laughter between bites and mouthfuls. A courier service package arrives and one of the engineers opens it as was typical of Steve Jobs, and he introduces a brand-new smartwatch being long awaited by the team.
It’s 3:30 p.m. Two more hours to go in which the design and Web usability teams work on the web pages and display banners to be used in the commercial campaign. Marketing analyses performance, past and present. Just before off-duty time, the last meeting of the day, commenting on real-time results and tomorrow’s objectives.
At Droiders, our sights are set on that which exists though always looking at what is to come. By working here, one realizes that the future is not far from the present. It is right here, within the following minute and we are heading straight into it.
Droiders ¡Performing Apps!