Monthly Archives: February 2014

Glasselona – Exclusive Event showcasing Google Glass at Mobile World Centre during MWC 2014




We’re thrilled to announce Glasselona – an exclusive event held during Mobile World Congress 2014, hosted at the fantastic Mobile World Centre venue in the heart of Barcelona, in association with Movistar.


Glasselona is being held on Tuesday 25th February 2014 at the Mobile World Centre, Plaça de Catalunya from 22.00.

How to Get Tickets to Glasselona?

This is an invitation only event, hosted at the Mobile World Centre venue in Plaça de Catalunya, in the heart of Barcleona.

If you have already received an email, ticket options are revealed when you input the code.
Eventbrite - Glasselona with Movistar and Droiders - The Next Era of Google Glass
Subject to capacity and at the sole discretion of the organisers, you may request tickets by completing a brief questionnaire. 

Wearables and the implications for brand marketing




Last week, I had the pleasure of joining Max Minzer, a digital marketing and local search consultant and guests; Tim Moore, a Wearable Technologist at VentureGlass, and John Nosta, a Forbes contributor and leading digital health writer on a Hangout.

The topic was wearbles and brand marketing as you can atest below and certainly Google Glass featured most prominently.

Before the video however, allow me to highlight a few charts that serve as food for thought for marketers.

The following chart from Forrester Research (reproduced with permission from Ben Grossman) shows what consumers are expecting from a device like Glass  – which pretty much matches the off the shelf functionality it currently offers.

forrester Google_Glass

This chart using data from Google Trends for USA (blue), Spain (red) and UK (yellow), displays how in the last week alone, search query volumes for Google Glass in Spain, for the first time since last year when Glass was released, eclipsed even that of USA.

EN trends598

Crown Prince Felipe of Spain wearing Google Glass

Crown Prince Felipe of Spain wearing Google Glass – image: EFE Press

The explanation is most likely due to the Google Glass Fitur effect.

Crown prince Philip of Spain wore Glass last week opening Fitur as did other high profile ministers at the tourist trade fair and each time Google Glass makes an event or brand appearance, it is clear the device has immense pulling power.

There is an undeniable interest for Google Glass.

What will that mean for marketers and brand marketing?

Will Glassware (that is apps made for Google Glass) become part of the marketers branding arsenal?

Will consumers expect certain brands to offer Glassware as par for the course, just like today they expect Apps for mobiles?

Will utility and context rule the day and foster brand loyalty if brands oblige without resorting to an interruptive promotional mentality?

Here’s the #maximpact Hangout

Let me know your thoughts in the comments or hit me on twitter or Google Plus.

A political convention broadcast through Google Glass – a world first




Gracias a la colaboración de Droiders, la pasada convención nacional del Partido Popular celebrada este fin de semana, ha sido retransmitida a través de las Google Glass siendo la primera convención de un partido político retransmitida a nivel mundial a través de este dispositivo. La convención ha podido seguirse en directo desde cualquier lugar del planeta desde la página web del partido.

Nuestro director comercial, Ignacio Navarro, junto a Esperanza Aguirre

Nuestro director comercial, Ignacio Navarro, junto a Esperanza Aguirre

rajoy_cospedal_glass (1)

Mariano Rajoy y Mª Dolores Cospedal

Además, diversos cargos del Gobierno, entre ellos Mariano Rajoy y Mª Dolores Cospedal, han podido probarse las Google Glass y conocer todas sus funcionalidades y características.

Eva Paunova y Alfonso Alonso

Eva Paunova y Alfonso Alonso

The terminology of Wearables in spanish – tecnología ponible – and the debate that ensues




A few years ago blogs were known as bitácoras (in Spanish). Over time, languages evolves. Sometimes we don’t all agree.

Today the Fundeu – La Fundación del Español Urgente – established in 2005 as a non profit institution with the main goal of promoting the proper use of the spanish language in the media, has published a new recomendation:

We’ve seen how lately the terminiology related with this technology has created quite a stir. Last week, even the El País Semanal did not use that term to define it.. The one who decides here is the user:


¿What do you think?